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Store & Merchandise

Is your beverage rep actually delivering what they invoice?

DSD vendors are constant traffic โ€” Coke, Pepsi, Anheuser-Busch, Frito, plus tobacco wholesalers. Each one has its own pricing, rebates, and scan-data deals. Without monthly DSD vendor reconciliation, you're paying for product you never received and leaving scan data rebates and Altria Reynolds rebates on the table.

The Problem

Where DSD costs you money quietly

Vendor invoices and physical delivery don't always match โ€” shorts, dings, expired product.

Scan-data agreements (where vendors pay you for scan-rate data) get forgotten.

Promotional rebates and slotting fees don't show up automatically.

Tobacco rebate programs (Altria, Reynolds, ITG) require accurate scan-data and tend to leak.

Altria Reynolds rebates alone can run $200โ€“$800/month per location โ€” but only if scan data is submitted correctly and on time.

Without proper DSD vendor reconciliation, c-store inventory management is incomplete โ€” you're tracking what you sold but not verifying what you received.

What's Included

Everything we deliver

No guesswork, no scope creep. Here's the full list.

Monthly reconciliation of every DSD vendor (beverage, tobacco, snack, dairy, ice cream)
Scan-data agreement tracking (Altria, Reynolds, ITG, etc.)
Promotional rebate & slotting fee tracking
Short / damaged / expired product credit verification
Vendor invoice to receiver reconciliation
Year-over-year vendor cost trend
Altria Reynolds rebate tracking with scan data submission verification
Tobacco rebate tracking across all major manufacturers (PM USA, RJR, ITG, JUUL, Swisher)
Scan data rebate program enrollment audit โ€” flagging programs you qualify for but aren't enrolled in
How We Do It

Step by step, no mysteries

01

Set up vendor master

Each DSD vendor gets a master record with their pricing, rebate, and scan-data agreement spec. This is c-store bookkeeping at the vendor level.

02

Reconcile invoice to receiver

Every DSD invoice gets matched against your receiving log. Shorts and damages flagged โ€” core DSD vendor reconciliation.

03

Track rebates against scan data

Tobacco scan data rebates require POS scan data sent monthly to manufacturer. We verify the data sent and the Altria Reynolds rebates received โ€” plus all other scan data rebate programs.

04

Monthly vendor report

One report per vendor: deliveries, invoices, credits, scan data rebates earned, rebates pending. This is convenience store accounting that catches what generalists miss.

You stop overpaying on shorts and damages. You collect every rebate and scan-data dollar you're owed. Tobacco rebates alone often run $200โ€“$800/month per location.

What owners say after the first full month

FAQ

Frequently asked questions

Altria (PM USA), Reynolds (RJR), ITG, JUUL, Swisher โ€” plus any beverage or snack DSD scan-data program. If they send scan data rebates, we track them.
No โ€” we work with whatever agreements you already have in place. We can also flag scan data rebate programs you're eligible for but not enrolled in.
Regular AP just pays the invoice. DSD vendor reconciliation actively reconciles the invoice to delivery and to rebate programs. Different work, different result.
It depends on your tobacco volume, but Altria Reynolds rebates typically range from $200โ€“$800/month per location for average-volume stores. Higher-volume locations earn more. The key is accurate scan data submission โ€” we verify that every month.
We audit your current enrollment against available programs and flag ones you qualify for. Enrollment is between you and the manufacturer, but we give you the list and the expected value โ€” so you know exactly what you're leaving on the table.

The difference

A generalist bookkeeper vs. FuelCFO

Same line item on your P&L - handled two completely different ways.

Generalist bookkeeper FuelCFO
Who does the work A generalist bookkeeper who also does plumbers and salons A team that does Store & Merchandise for stations all day
How often Monthly - or whenever something finally breaks Daily or on a set cadence, before it breaks
Level of detail One blended number you can't act on Broken out by grade, stream & category
Catching errors Surfaces at year-end, if ever Flagged within 24-48 hours
Industry fit Generic small-business templates Built only for fuel & c-store - Vendor / DSD Reconciliation included
What you get A tax-season P&L and a shrug A one-page owner report you actually use

Who it's for

Built for how you actually operate

Vendor / DSD Reconciliation is delivered the same disciplined way whether you run one pump island or fifty - only the scope scales.

Single-site owner-operators

You run one location and wear every hat. Vendor / DSD Reconciliation gets done right - without you learning a new system or hiring in-house.

Multi-site & store groups

Two to fifty locations. We standardize Vendor / DSD Reconciliation across every store so your numbers are comparable site-to-site and roll up cleanly.

Branded & unbranded dealers

Jobber-supplied or fully independent. The work adapts to your supply agreements, fuel brand, and back-office system.

Book a Free Books Review

Find out what your numbers are really telling you.

Book a free books review. We'll look at your setup, show you what's missing, and tell you exactly how we'd fix it. No pressure, no obligation.

  • 30-minute call, your time
  • We look at a sample of your books
  • Clear scope & pricing afterward

Prefer to skip the form? WhatsApp us or email info@fuelcfo.com.